FAQ

Brand is strategy and marketing is execution. We believe brand is the inception point in the relationship with a customer; therefore brand is both a set of assets and an experience that must be owned internally and externally.

We believe in co-creating with our clients and our formula for success is:

1. Buy-in at the highest levels in the organization.

2. Laddering all efforts to the vision and the highest ideal of the business.

3. Transparent communication.

4. Ensuring everyone in the organization, across functions and with all external partners can own the brand.

5. Inspiring all to think differently and feel connected to each other, customers and partners.

We feel AI is evolving and we are paying attention to the areas it can support our efforts with research and insights. AI is not a replacement for our intuition and creativity. We also feel strongly about human-centered design and original work to ensure durability, uniqueness and trade marketability.

Through a series of workshops, one-on-one interviews, insights, SWOT analysis and a cohesive design framework, we align the organization with a roadmap for growth. That looks different for every project, whether it is a brand launch or coaching a marketing team.

We’ve all heard the saying, “if it worked, it was the vision of the CEO, if it failed, it was marketing or communications.” Marketing and Communications teams are always under pressure to perform regardless of what is or is not in their control. Courageous conversations, risk-taking, cooperation and a leadership mindset are needed for these teams to perform at their best and not burn out. We partner with teams to facilitate growth and stretch them to perform better and be better.

In addition to traditional research, new and evolving behavioral science methodologies are disrupting how we contextualize insights to get to the heart of consumers. We believe that data and technology without the emotional context of what people are experiencing in the world right now, is a partial story. To this end, we partner with innovators in the field to create and amplify emotional resonance with brands.

Astrology has existed for millenia. It has provided leaders, wisdom-keepers, presidents, Wall Street investors and many others with the context and inspiration to make decisions that up their game. That makes sense to us and to our resident Astrologer, as we know humanity is part of a bigger universe and its superpowers are to feel, analyze, manifest and dream.