Drawing on more than two decades of marketing expertise across the media, tech, and hospitality industries, Lara has spearheaded multi-channel campaigns, brand strategies, digital marketing, social media, and communications efforts for top-tier Chief Marketing Officers and leading companies. 

KEY SKILLS AND SUPERPOWERS

With an innate ability to fuse data, insights, strategy, and storytelling, she creates integrated marketing campaigns that communicate brand value to consumers and deliver on KPIs for businesses.

Her experience includes Vice President of marketing and consulting roles at such companies as BBC Studios, Nextdoor, Hyatt Hotels Corporation, and Univision.

She holds an MBA from Thunderbird, The Global School of Management, and a BA from Boston University.